In 2013 Pronto Concepts founder and CEO Alexander Simone was drinking with a girl at his fraternity house. They wanted to drink a bottle of Chardonnay but had none in the refrigerator. He grabbed a pasta strainer, filled it with ice, sprinkled a generous amount of salt, and poured the wine through it. It was instantly cold! But unfortunately, watered down, salty, and absolutely disgusting! This incident exposed the problem and gave hope for a solution. The next day, he got to work on a prototype. When the prototype did not work, he shelved the idea for a while.
The first ProntoBev prototype
In March of 2015, Alexander picked up the project again. He built a tiny prototype that proved, in theory, a device could chill an entire bottle of wine in 30 seconds. That December, he presented an early version of the concept to an Entrepreneurial Marketing course as a final project.
A slide from Alexander's class project
He then spent months of trial and error until building a prototype that finally worked. He put together the Pronto Concepts team to help improve upon the concept and design. Thirteen prototypes later they had a finished product that looked great and could chill a bottle of wine in less 30 seconds.
Shortly there after provisional patents were filed in December of 2016 and then began the plan to prep the product for launch and get it funded.
2017 Indiegogo Campaign
In March 2017 a successful Indiegogo Campaign was launched which got funded over 216 % in September 2017 with $60,119 from eager backers.
November 12th 2017 We Air on Shark Tank!
After getting to pitch on the hit reality show Shark Tank, the ProntoBev gets an airing slot on ABC for the first time. Watch the show and see if we will sink or swim!